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2012 Advertising revenue: TV maintain its lead, but the Web continues to gain ground

The Interactive Advertising Bureau of Canada today released the results of its year-end revenue report for 2012: Canadian Internet Advertising Revenues, including Online and Mobile, rose to $3.1 billion (net) in 2012, up 15% compared to 2011. French Canada online-only has a similar increase (14%), with revenues of $ 559 million, which represents 19% of total Online Ad Revenues in Canada.

Even if television remains the highest paying media with advertising revenues of $ 3.5 billion in Canada, in 2012, the web has increased its share of income to other major advertising medias level  (television, internet, daily newspapers, radio, magazines, out of home). Television has declined by 2.3% compared to 2011, due to the underperformance of conventional networks. For its part, the specialty networks’ advertising revenues continued to grow with an increase of 2.5%, reaching $ 1.3 billion in 2012, according to the latest data from Statistics Canada.

If you are interested in knowing how the web contributes positively to the TV listening, and above all, the commitment of viewers visiting the new website of the Canada Media Fund (FMC/CMF), and his blog.

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