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Astral Out of Home Issues New Advertising Infrastructure for Ottawa Macdonald-Cartier International Airport

In light of the recent announcement for an eight-year indoor advertising contract with Ottawa Macdonald-Cartier International Airport (YOW), Astral Out of Home will be replacing all the existing advertising infrastructure with a complete line of digital products. These new installations will make Ottawa International Canada’s first airport to have 100% digital permanent advertising structures. One of Astral Out of Home’s well-received products is AeroTV, which offers airport guests programming such as customized news segments from CTV News Ottawa, updated three times per day.

The new contract with YOW marks another step in Astral Out of Home’s growth in the transportation sector – reaching mobile consumers at every moment of their travels.

“The Ottawa International Airport Authority’s key priority for the new advertising program was the creation of a spectacular, unique, and effective advertising network which maximizes revenue while preserving the architectural character of our award-winning terminal,” said Mark Laroche, Airport Authority President and CEO. “Astral Out of Home’s proposal more than satisfies these objectives, and we are very excited to see what the mix of content and innovation from the broader Bell Media platform will provide in the years to come.”

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