Blog Posts

Astral sponsors the Media Innovation Awards

This year once again, Astral was a Gold Sponsor of the “Media Innovation Awards” (MIA) gala, which took place Thursday night in Toronto.

As part of its partnership, Astral took advantage of exclusive visibility by welcoming guests upon arrival in the main hall. During the evening, the Gold winners received VIP treatment while being escorted to the Astral spotlight corner to be photographed while toasting to their success. All photos are now on the website of MIA for the industry to see and acknowledge their success. In addition to photos of the winners, guests could have their photo taken during the welcome cocktail, and after the awards ceremony.

To further showcase the best of innovation and creativity, Astral Out-of-Home turned the spotlight on some of the event’s big winners by uploading their picture on Astral’s Toronto Digital Network during the evening and into the next morning; a great way to showcase both the best in the industry and the Digital Network’s flexibility and instantaneity.

Astral Out-of-Home created a video to demonstrate the instantaneous capabilities of their digital properties. The video showcases winners at the Astral spotlight corner taking their commemorative photo and complimentary bottle of champagne. The commemorative photo was then forwarded to Astral Out-of-Home’s digital control center in Montreal and projected back onto the Digital Network.

On another positive note, we wish to congratulate our colleagues from Astral Out-of-Home, Astral Radio and Astral Digital for the following prizes. 

Gold – Out-of-Home Traditional – Sun Products Corporation (Snuggle)
Agency : PHD Canada
Media : Astral Out-of-Home

Gold – Public Service Announcement – Société Alzheimer du Québec
Agency: Marketel
Media: Astral Digital

Silver – Branded Content – McDonald’s
Agency: OMD
Media: Astral Radio

Silver – Digital Out-of-Home – Danone
Agency: MPG Media Contacts
Media: Astral Out-of-Home

To see the pictures of the event winners and watch the making of our Digital picture stunt, click here.

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