Blog Posts

Bell Media Launches Daring Multiplatform Campaign for U by Kotex

The Media Creativity team at Bell Media has developed a multiplatform campaign for Kimberly Clark and its U by Kotex brand, featuring Quebec celebrities and youth influencers Maripier Morin, Camille DG, Lysandre Nadeau, Laurence Pagé and Diandra Grandchamps. Developed in cooperation with both Ogilvy’s Montreal and Toronto offices,  the campaign highlights our spokeswomen’s underwear preferences, and give our viewers an inside view into their unique personalities.

Several 45-second TV spots were shot in the intimate setting of a fitting room, inviting women viewers to visit the micro-site sauvonslesdessous.ca to learn more about our spokeswomen’s lives and about U By Kotex products. A shortened 15-second version will also air on TV during this fall season. Furthermore, a 30-second contest spot was created and is currently airing across Quebec on Bell Media specialty channels. Viewers are invited to go online and vote for their favourite undies for a chance to win several prizes, including gift certificates redeemable at Sokoloff Lingerie or Jean Coutu, as well as U by Kotex products. The contest is already creating quite a buzz, with 39,700 entries since the contest was launched in early September.

Microsite_homepage

Already have an account?

Login here.

.modal