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Bell Media Partners with Yellow Pages for Shop The Neighbourhood Campaign

Holiday decorations are starting to appear in stores and gift lists are being assembled. With the biggest season of shopping approaching, Bell Media is supporting Yellow Pages’ Shop The Neighbourhood campaign, taking place on Saturday, November 28. Happening in the middle of Black Friday and Cyber Monday, shoppers will be encouraged to spend their money locally and support Canadian neighbourhood business.

The national partnership includes integrations on CP24 and CTV programing that includes The Marilyn Denis Show, etalk, The Social, Canada AM and six local CTV Newscasts.  These integrations will also air on 23 Bell Media radio stations, along with spots on Bell Media’s English and French Specialty TV channels. The Shop The Neighbourhood campaign will be promoted on multi-format, multi-market, out-of-home dominations including street level advertising and digital superboards.

“Shop The Neighbourhood is our largest event of the year and we’re very pleased with the support shown by Bell Media in helping us promote local spending and small business support,” said Paul Brousseau, Vice-President, Brand Communications, Yellow Pages. “In a global marketplace, it can be easy to forget the positive impact our dollars have when spent close to home and the difference one sale can make for a small business, and in turn, our neighbourhoods.”

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