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Bell Media Radio Partners with Sobeys

The Bell Media Radio Brand Partnerships team has partnered with Sobeys in Western Canada for the third year in a row to promote Sobeys’ “Better Food For All” initiative. The campaign airs until April on Virgin Calgary, Virgin Edmonton and Virgin Winnipeg. Over the 30-week campaign, Bell Media develops weekly custom content for on-air vignettes and digital features, based on the weekly Sobeys flyer. The spots bring to life holiday recipes, game day favourites and spotlight healthy eating, while celebrating Sobeys’ vision of “Better Food For All”. Airing at a fixed time weekday afternoons, the spots reach consumers during drive-time when they are going home from work, picking up the kids from school and thinking about dinner.

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