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Bell Media Sales Names Moat Analytics as Viewability Vendor

Bell Media Sales has become one of the first Canadian multimedia companies to name a viewability vendor: Moat Analytics. By providing viewability tracking for its brand clients, Bell Media Sales will be able to maximize digital advertising results. This partnership will allow the number one multimedia company in Canada to continue to offer best-in-class user and advertiser experiences. Clients will be able to witness a higher level of clarity into their advertising spend, understand how their money was used, and develop strategy with ease for future campaigns across digital platforms.

Stuart Garvie, President of Bell Media Sales, announced the partnership with Moat Analytics on August 6, 2015.

“Buyer confidence is extremely important to us and we are 100% committed to delivering the highest quality inventory and transparency in the market. Partnering with the Moat team to deliver industry-leading brand intelligence and analytics to our clients is a natural fit, so we can offer additional analysis and update campaigns based on viewability scores.” – Stuart Garvie, President, Bell Media Sales

“We are proud to partner with Bell Media and power viewability and related analytics on some of the leading websites in Canada, including CTV.ca, TSN.ca, and RDS.ca. Bell Media is taking a leadership position in the market and is helping to pave the way for greater transparency and success for marketers in digital.” – Jonah Goodhart, Co-Founder and CEO of Moat.

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