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Bell Media Sales Partners with TRESemmé for a Backstage Experience at New York Fashion Week

Bell Media Sales has partnered with Canada’s #1 styling brand TRESemmé for a multi-platform campaign. The new phase of the campaign, running September 28 to November 8, features CTV’s etalk reporter Liz Trinnear and VRAK’s Code F. co-host Maripier Morin in three digital videos on the TRESemmé YouTube channel. Liz and Maripier will model top hairstyles created by TRESemmé stylists, with tutorials on how to create your own gorgeous hairdo at home. The videos also include footage from New York Fashion Week (NYFW), with behind-the-scenes peeks backstage and shots from the runway. The videos were shot and produced by Bell Media.
TRESemmé was the official sponsor of NYFW, featuring two Bell Media personalities who offered exclusive hairstyle tips on CTV’s etalk and the TRESemmé YouTube channel.
“Bell media is pleased to partner with TRESemmé to create custom content that delivers added value to their NYFW campaign. This collaboration delivers a captivating behind-the-scenes experience that goes beyond the product to nurture brand loyalty.” Laird White, Director, Brand Partnerships


Liz Trinnear

liz in front of show

Liz Trinnear

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