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Cossette and Astral Mix put Philippe Bond to the test one more time!

Following the success of the first season of Bond d’essai Chevrolet, Cossette once again team up with Astral Mix to raise awareness of the brand’s various models among adults 25-35 years old. Launched on September 18, the Bond d’essai Chevrolet II return with new challenges to the dismay of Philippe Bond.

These humoristic clips exclusively test the maker’s models during C’t’encore drôle, the most popular morning show in Quebec. Each 3 minute clips will be aired live on the radio, shared on social networks as well as on NRJ’s website and on the microsite bonddessai.com.  In order to increase reach, a 90 second version of the clips will also be aired during selected shows on the radio network. This innovative format, as well as like the 3 minute clips, has never been used before in a media campaign.

During the first season, a show had been entirely devoted to Chevrolet’s Sonic where it was hanging from a crane with Philippe Bond on board. For every text message and tweet sent with the name of the car, the crane lifted the car a little bit higher. For the first time in Montreal, the listeners’ collaboration help create a live publicity stunt on radio.

Videos in French only.

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