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Get The Works with RDS and Sympatico!

 Bell Media Mix announced today the addition of RDS and Sympatico to The Works, its exclusive media offer. Launched two years ago and having proven its worth with several dozen advertisers, The Works offers unprecedented advertising space simultaneously on all Bell Media platforms across Québec – television, radio, out-of-home, and online – during peak hours.

“With the addition of RDS and Sympatico, The Works provides more coverage than ever before and enables advertisers to reach 91% of A25-54 Francophones in Québec, while giving media planners the same effective turnkey solution they’re used to,” said Michelle LaBarre, Vice-President, Sales, Bell Media Mix.

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“The partnership with RDS and Sympatico came naturally,” said Patrick Jutras, Vice-President, Sales and Marketing, RDS. “The new advertising formats that we developed exclusively for The Works hold great promise for a highly successful partnership.”

The Works is offered across Québec with a focus on Montréal and provides a multiplatform blitz four times a day on all Bell Media properties at 7:58 a.m., 11:58 a.m., 4:58 p.m. and 9:58 p.m. It covers 13 television channels, 25 radio stations, 13 digital faces, and more than 40 websites, including Sympatico.

For more details, give your sales representative a call! 

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