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#GoodImpressions: More Canadians are watching TV!

Powered by the Strategic Insights team

Over the past 10 years, television’s reach has grown in Canada by nearly 9%, now reaching more than 34.2 Million Canadians weekly – more specifically, +8.4% in English Canada and +9.2% in French Québec. TV has also increased its reach among today’s most coveted target: millennials. Eight million millennials are reached weekly by TV, which accounts for 97% of millennials in Canada.

TV at the heart of all Canadians, now that’s a good impression!



Source: Bell Media Strategic Insights

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