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In 2014 Nielsen Will Start Counting Your Phone/Tablet TV Viewing

Originally published by MediaPost.com

TV Everywhere is, well, just about everywhere now. Major networks like ABC, CNN, and EPSN have begun to turn on in-app live streams of their broadcasts. Service providers like Dish are letting customers access their TV set-top boxes and DVRs from phones and tablets. 

But as many of us rely on devices for catch-up and remote TV viewing, who is measuring all of that activity? So far the industry has once again lagged behind consumer behavior. Nielsen is promising that this will change in the fall of 2014. According to a report in Variety, Nielsen will begin to include in its TV ratings linear TV viewing on smartphones and devices. 

Nielsen would not provide further details about the mobile TV metrics but promised to be announcing more details at an event during Advertising Week.  

Click here to read the complete article.

Read more: http://www.mediapost.com/publications/article/209550/in-2014-nielsen-will-start-counting-your-phonetab.html?edition=64850#ixzz2g0ffQAa1

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