Blog Posts

Much Digital Studios Brand Partnership Activations

Much has lead the way in brand partnership activations, allowing advertisers to partner with Much Digital Studios and its roster of 22 creators who have a subscriber base of 2.1 million. The new multi-channel network on creates a connection with Canadian and international youth, keeping the fans at the center of the brand. The most recent brand partnerships with PUMA, Bell and Virgin Mobile Canada garnered the development of custom content integration packages featuring extensive online, mobile and on-air activations – including an exciting contest for students.

The most recent activation with Bell offers Much fans the chance to upgrade their student housing. Students can tweet @MUCH using #MUCHDIGS about their off-campus dream home for a chance to win free Bell Fibe internet for the school year, plus $1000 – that’s a ton of free pizza! Much creator Tasha Leelyn offers DIY ideas to upgrade your off-campus housing, and artist Tyler Shaw tours unique student shin-digs. The contest closes September 22nd.

Other activations included PUMA and Much creator Melissa Merk creating 3 videos to guide fans on the latest fitness trends. The film has Merk completing military boot camps and more with etalk reporter and Much VJ Liz Trinnear, E! host Chloe Wilde and E!/Much host Tyrone Edwards. The videos can be viewed on Much creators also partnered with Virgin Mobile to give viewers the ultimate fan experience at the summer’s hottest music festivals.

“Much is known for creating impactful youth-targeted opportunities for brands in Canada, and now with Much Digital Studios, brands are able to explore multiple genres, all while continuing to engage with Much’s loyal audience. These three activations are just the beginning of the opportunities Much Digital Studios can offer to new and existing partners.” – Dave Caporicci, Managing Director, Brand Partnerships, Bell Media




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