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Olympics Opening Ceremony ranks 3rd among biggest social TV events this year

Source of image: The Telegraph.

The social Olympics kicked off last Friday with an impressive Opening Ceremony that generated 5 million social media comments, according to Bluefin Labs. In fact, most of all social TV comments in primetime (7 p.m. to midnight ET) were about the Opening Ceremony (94.2%). Although impressive, these results did not shatter any social TV record, but manage to rank in the Top 5 event of the year so far (still according to Bluefin):

#1. 2012 Grammy Awards (CBS): 13 M social media comments
#2. 2012 BET Awards (BET): 8 M
#3. 2012 London Olympics Opening Ceremony (NBC): 5 M
#4. 2012 Academy Awards (ABC): 3.8 M
#5. 2011 MTV Video Music Awards (MTV): 3.1 M

Trendrr, another social analytics company, place the London Summer Olympics Opening Ceremony as the all-time #2 event, measuring the tweets across the full day of coverage (the XLVI Super Bowl being in first place with more than 17 M tweets in a day). It recorded more than 7.6 million social interactions for the day, 59% of which came from mobile devices.

“The top social moments of the ceremony included Team USA’s entrance, the appearance of James Bond with the Queen and the lighting of the cauldron with McCartney’s performance. Twitter said it saw its biggest spike when Mr. Bean appeared in a homage to the Olympians of “Chariots of Fire”.”

Bluefin Labs created a special infographic to illustrate the data…

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