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ROM Goers Will “Lava” the new ROM Pompeii Campaign with Astral Out of Home

The Royal Ontario Museum is bringing the great Mount Vesuvius to Toronto streets with Astral Out of Home. To promote ROM Pompeii, an explosive installation has been placed in the transit shelter at Queen St. & Bay St. (August 17th), with an installation to follow at Queen’s Park Cres. E. & Charles St. on September 7th. The shelters will have a carved 3D cloud of gas and ash rising up from the top of the poster frame and hovering over the roof. The ROM aims to create an eruption of excitement about the new exhibit, capturing the attention of both visitors on vacation and people returning from summer holidays.







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