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STAT TV: Appetite For Smart TV Grows

Originally published on MediaPost.com

A new U.S. study into the impact of Smart TV advertising and consumer behavior, by YuMe and LG Electronics, to better understand how consumers are engaging with ads within Smart TVs. With global Smart TV shipments reaching 12.7 million units in the first quarter of 2013, the appetite for Internet-connected TV is growing among consumers, creating a thriving platform for brand advertisers, says the report.

67% of respondents indicate that they have engaged, or would consider engaging with, a Smart TV ad because it advertises products/brands they are interested in.

Big screen convenience is the most common primary advantage, say the respondents. 90% of Smart TV owners are satisfied with their devices and 81% prefer using a Smart TV over a traditional TV set.

To know more about this study and the respondents’ profile, click here.

Source:http://www.mediapost.com/publications/article/209154/appetite-for-smart-tv-grows.html#axzz2fB7MNt6c

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