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STAT TV: Canadians eager to have voice activated smart TVs

Daily tech advances take us closer to Philip K. Dick’s sci-fi vision of the future, wherein smart ads float around looking for passersby, talking to you by name and helpfully (or annoyingly, if you’re on the lam) making compelling pitches for things you need.

Since the future is nigh, strategy wanted to know what kind of techy innovation consumers are really ready for, and what sort of shopping and lifestyle interface roles they’re amenable to brands playing in their lives.

Toronto-headquartered Fresh Intelligence took the questions to their panel of Canadians, and they found out, among other things, that 29% of consumers are looking forward to smart TVs that are voice activated and store files like a computer.

For more information about what consumers want now and then, click here.


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