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STAT TV: During the holiday season, french quebecers spend almost 35 hours per week in front of the television!

The holiday season is a strong viewing period. There is a 7.0% increase of total hours of television viewing per week during the holidays compared to fall, all viewers considered. Among adults aged 25 to 54 years old, the growth is 10.5%. Specialty networks are particularly popular during this period where they see a 12% increase of their market share. For their part, the Astral TVPlus networks have an even more significant increase of the viewing, with a growth of 16% of total weekly viewing hours among adults aged 25 to 54 years old.

For more details, please see the attached document.

Source : BBM Infosys, QC Fr, Mo-Su 2a-2a, Fall 2011: August 29 to December 18 2011; Christmas 2011: from December 19, 2011 to January 8, 2012, commercial market share.

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