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STAT TV: History getting popular on TV !

This fall, thanks to a 47% increase in its viewership amongst adults 25-54 years old, Historia has one of the largest growth in the industry. A strong growth in adults 25-54 years old as well as in younger demographics contributed to lowering the average age of viewers of the network to 45 years old (compared to 49 years old in fall 2011). 

The network is now one of the most effective in reaching adults and women aged 25-54 years old (indexes of 122 and 102 respectively), but also adults aged 18-34 (index 129) and those aged 18-49 years old (index 117). It is also interesting to note the high concentration of teenagers (12-17 years — index 125) among its viewers. This network is also excellent for reaching wealthy viewers (index 127), business people (index 104) and principal grocery shoppers (index 107).

To learn more about Historia’s great Fall results, click here.

 

Source: BBM Infosys+, Quebec Fr, Historia, Mo-Su 2a-2a, Fall 2012: August 20 to October 21, 2012 ; Fall 2011: August 29 to December 18, 2011.

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