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STAT TV: Multi-Screen Consumers Most Open to Advertising on TV

Almost three-quarters of multi-screen consumers across 5 major markets (US, UK, Canada, Australia and Brazil) agree that advertising can be helpful in telling them about new products or brands that might interest them. While these consumers are open to advertising, they’re more welcoming of ad content on some screens than others. The study finds that the 76% are open to advertising on TV, compared to other screens.

 

Source: http://www.marketingcharts.com/wp/television/multi-screen-consumers-most-open-to-advertising-on-tv-27841/

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