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STAT TV: TV ad dollars on the rise in the USA

Despite the hyper-fragmentation and onslaught of new media options, TV took nearly two-thirds (62.4%) of all the ad dollars spent by major agency holding companies during 2012, according to data provided to MediaDailyNews by Standard Media Index.  Overall demand for television remains constant in the United States, with total TV ad dollars rising 6.5% during 2012, about the same rate of expansion (6.9%) as the total ad dollars spent by those agencies that year.

 

Source: http://www.mediapost.com/publications/article/195097/first-release-of-actual-tv-buying-data-shows-its.html?edition=57457#ixzz2NLqdHkOi

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