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STAT TV : TV Exposure Drives More New Customers To Brands Vs. Digital

Orginally published by MediaPost.com

Not all media is created equal when delivery new and old consumers to brands.

In looking at one significant piece of research from a cross platform campaign, TiVo Research and Analytics (TRA) says TV drives more new customers to make sales, while digital media gets more business from existing customers.

When it comes to media exposure via TV, nearly 70% of purchasing household gains came from new customers that were new to the brand and category. Digital media activity gets more sales activity from existing brand customers than new customers.

To learn more about this research, click here.

Source: http://www.mediapost.com/publications/article/209549/tv-exposure-drives-more-new-customers-to-brands-vs.html?edition=64918#ixzz2foj7TUmj

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