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STAT TV: TV Spurs Product Searches on Tablets

As TV becomes increasingly one part of a multi-screen experience, new research shows that the marriage of TV and tablets can be a boon for advertisers. In fact, 7 in 10 tablet owners say that when they see a product they’re interested in on TV, they use their tablet to get more information, found Harris Interactive in a report conducted on behalf of The Search Agency. This tendency is highest among the 35-44 (81%) and 18-34 (71%) age groups, and drops to a slight majority among older tablet owners.

 

Source: MarketingCharts.com, “TV Spurs Product Searches on Tablets”,  http://www.marketingcharts.com/wp/television/tv-spurs-product-searches-on-tablets-25034/, November 29, 2012.  

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