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STAT TV: TV Viewership On The Rise During ‘‘Back-to-School’’ Weeks

Average Weekly TV Viewership Hours

Source : BBM Infosys, Fr. QC, Mo-Su 2a-2a, from August 9 to September 12, 2010.

In French Quebec, it is not surprising to see that TV viewership increases during the ‘‘back-to-school’’ weeks; new shows are starting to air and our favorite shows are back!

Last year, the Fall TV viewership phenomenon had an impact: average weekly TV viewership of French Quebecers (adults 25-54 years old) increased by 20% between the weeks of August 9th and September 6th, going from 23.9 hours to 28.7 hours.

Amongst the 2+ audience, we witness an increase in average weekly TV viewership hours of of 16% between the weeks of August 9th and September 6th, going from 29 to 33.6 hours

Given that it is still too early to verify TV viewership of this year’s ‘‘back-to-school’’ weeks, the trend should be similar…


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