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STAT TV: TV’s Influence on Purchase Decisions

Ealier this past June, TVB released a study on the influence of various ad mediums on purchase decisions. Results show that American adults are far more likely to be influence by TV (37.2%) than any other ad medium. These findings are also in tune with another study from ExactTarget, which reported that 53% of online consumers find that a TV ad had influenced them to purchase a product or service in the past 12 months.

As far as age goes, TVB’s “Media Comparisons 2012? indicates that TV leads across all age groups: surprisingly, 18-34-year-olds are the most likely to report this (40.8%), with TV’s influence declining with age, to 36.5% of 35-64-year-olds and 32.7% of those aged 65 and older.

Finally, the TVB survey finds that not only does TV serve as a purchase influence, it is also a key source of information about products. 39.8% of the respondents said that TV is the source they are most likely to learn from about products and brands they would like to try or buy

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