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STAT TV: Watching TV is America's favorite media activity!

Did you know that 64% of Americans rank watching TV (on any device) as one of their top-3 media activities? Although Deloitte noted a smal decrease in the activity compared to 2009 and 2010 (down from a high of 71%), it is enough to keep TV viewing as America’s favorite media activity! TV ranks #1 for all generations except trailing Millennials (14-23 years old), who prefer personal and social use of the Internet as well as listening to music.

graph TV viewing #1 activity

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