Blog Posts

Summer 2013 Brings Fresh Faces to Our Specialty Networks!

Astral TVPlus is already gearing up for summer, and our specialty networks are ready with new episodes of your favourite shows, as well as 15 refreshing new series – including the highly anticipated arrival of Joël Legendre on Canal Vie!

Before we introduce our new shows, we’d like to remind you that summer is a great season for our networks. Last year, they grabbed over one quarter of the market share among key target groups – an increase over summer 2011. In fact, Astral TVPlus is performing better than each of the conventional networks.

Été 2013 graph ENG 

Our specialty networks were up 11% among adults 25-54 (with a market share of 26.9%) and 17% among women 25-54 (28.8%). Among younger target groups, Astral TVPlus stood out even more from conventional networks, most notably among adults 18-34 (30.3%), adults 18-49 (28.8%) and teens 12-17 (49.3%).

 

Coming to Our Networks This Summer…

All week long, you’re invited to check out the Astral TVPlus Blog for a detailed look at the summer 2013 programming on each of our specialty networks. You can also consult our regularly-updated interactive schedules at astraltvplus.com or click here to access the new shows document.

Enjoy your summer! 

 

Source: BBM Infosys, French QC, Mo-Su 2a-2a, buyable French-language market shares, May 21 to August 26, 2012 (corresponding weeks in 2011).

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