Blog Posts

Suzuki wins big with Astral TVPlus and so do our viewers!

From June 4 to July 1st, 2012, The l’Association des concessionnaires Suzuki held a contest on four of our specialty networks – Canal D, Historia, Séries+ and Ztélé – and their respective websites.

Making a comeback in the Quebec advertising market, Suzuki wanted to mark the imagination of Quebecers and encourage them to visit its dealerships. The Media Creativity team at Astral TVPlus seized the opportunity and had a Grand Vitara Urban SUV drawn, valued at $28,745!

A 30 second contest message and four 10 second contest clues were created for the campaign. Viewers were asked to watch their favorite networks between 6 pm and 10 pm, identify one of the four clues and register it on the website of their choice (ztele.com, canald.com, historiatv.com, canalvie.com and seriesplus.com).

[youtube mYnycsRJYSI 600]

Impressive results in only 28 days
The campaign, “Mon mode de vie Suzuki”, was a success! In just 28 days, we collected more than 30,000 total entries! We also noted a click through rate (CTR) above average for all of our online presence and counted more than 100,000 page views on the contest’s microsite.

Another great achievement from the Astral TVPlus Media Creativity team!

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