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TECH TV: A new HDTV technology will soon be introduced

The Consumer Electronics Association (CEA) is at the center of another TECH TV on our blog. Last Friday, CEA agreed on a new appellation for a higher-definition technology option for their TV set: “Ultra High-Definition” or “Ultra HD.”

According to Gary Shapiro, president and CEO, CEA, “Ultra HD is the next natural step forward in display technologies, offering consumers an incredibly immersive viewing experience with outstanding new levels of picture quality. This new terminology and the recommended attributes will help consumers navigate the marketplace to find the TV that best meets their needs.” Some manufacturers have already introduced Ultra HD TVs in the U.S. market. An LG model is currently being sold at $20,000 for a 84-inch Ultra HD TV (pictured) while Sony released its competing 84-inch Ultra HD TV for about $5,000 more.

As for the geeky stuff, here are the criteria to obtain the Ultra HD label:

  • Display resolution of at least 8 million active pixels, with at least 3,840 horizontally and at least 2,160 vertically
  • Display aspect ratio with width to height of at least 16 X 9.
  • At least one digital input capable of carrying and presenting native 4K format video from this input at full 3,840 X 2,160 resolution without relying solely on up-converting.

Ultra HD technology will be prominently displayed at the upcoming 2013 International CES®, the world’s largest and most important annual consumer technology trade show, which will be held January 8-11, 2013, in Las Vegas.


Source: Digital Media Wire, “EA agrees on Ultra HD label for next-gen TVs”,, Oct. 19, 2012. 

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