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TV advertising is effective, persuasive & engaging!

According to the “2012 Attitudinal Survey“, conducted by TVB, 58.3% of French Quebec adults 18+ believe that TV is the most effective form of advertising. Furthermore, 58.8% believe it to be the most persuasive type of advertising and 59.1% believe it to be the most engaging.


Source: TVB Attitudinal Survey 2012, BBM Analytics, March 2012.

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