Blog Posts

TV Shows With Online Access Improve Reach


Originally published by MediaPost on February 29, 2012.  

Has we’ve shown yesterday on our blog, traditional TV will gain ground because of social media. Now it seems just the online availability of TV shows drives more TV consumption – and likeability.

TV shows that have online access for consumers are “significant and growing, but they may pass under the radar of traditional metrics,” says a new Knowledge Networks study.

Some 42% say the availability of this video makes them think “more highly of a TV network.” This is up from 30% four years ago. 22% say “they would never have watched some shows if they were not accessible online.” This compares to 10% in 2008.

There is more time with TV shows because of online access: 20% say they spent more time watching a network’s content after it became available online – up from 9% in 2008.

Among streamers, TV network sites are the preferred source of network content. This came from 57% of those who watch streaming network video. Knowledge Network says this compares to 37% who cited non-network sites, such as Hulu, as their preferred source.

But people who download TV content are apt to spend more time watching TV than streamers: 30% to 20%.

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