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Viewers avid of information

Originally published on Mediapost

Advertisers, take note: Consumers are getting savvier at connecting their TVs to the Internet, and interacting with TV shows on mobile devices in new ways. Market research firm TDG reported that nearly 6 in 10 homes in the United States have connected their TVs to the Internet, either via a smart TV or through game consoles and Blu-ray players. Specifically, smart TV penetration has doubled from 12% to 25% in the last year.

Those same tablet users also turn to the mobile devices when watching prime time, too. Nielsen said that about 20% of tablet users look up information on an advertiser product while they watch TV. About 13% looked up information related to a coupon or deal and about 29% looked up information related to the show.

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