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Would you accept Coke's 007 challenge?

In a promotional campaign for the latest James Bond movie, Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for SKYFALL. And as more than 5 million YouTube viewers saw, these exclusive tickets weren’t free. People had to go the extra mile and unlock their inner 007 in less than 70 seconds to win.

[youtube RDiZOnzajNU 600]

To find out more about #CokeZero007:

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