1.3 Million Canadians Watch Historic Toronto FC MLS CUP Win on TSN
— December 11, 2017
– Saturday’s MLS CUP capped off a thrilling MLS regular season which saw an overall average audience increase of +25% on TSN compared to the 2016 season –
– TSN was the most-watched network in Canada on Saturday, ahead of all conventional networks –
TORONTO (December 11, 2017) – Toronto FC’s historic win in Saturday’s exhilarating MLS CUP was watched by an average audience of 1.3 million Canadians, overnight data from Numeris confirms. One of the 60+ iconic championship events that live on TSN, the MLS CUP saw 3.4 million Canadians watch some or all of Saturday’s game, and Toronto FC fans rallied around the Reds making it the most-watched program of the day in the Toronto market. The audience peaked with 2 million viewers at 6:22 p.m. ET as Victor Vázquez sealed Toronto FC’s win with a late goal in stoppage time.
Toronto FC’s strong performance helped make TSN the most-watched network of the day on Saturday, and concluded a thrilling MLS season that saw an increase of 25% overall viewership for MLS in Canada compared to last season. The 2017 season also saw double-digit growth in the key A18-34 (+40%) and A25-54 (+28%) demos over 2016. A total of 11 million Canadians, or 30% of the population, saw some part of the MLS season this year.
Source: Numeris. *Average Minute Audience from Game Start time to Game End Time
Soccer on TSN TSN is the official English-language broadcaster of Major League Soccer (MLS) in Canada, with complete coverage of Toronto FC and Vancouver Whitecaps FC, a package of Montreal Impact matchups, marquee games featuring U.S.-based teams, plus the 2017 MLS ALL-STAR GAME PRESESENTED BY TARGET, MLS DECISION DAY, and the complete AUDI MLS CUP PLAYOFFS, culminating with MLS CUP.
TSN is also the official broadcaster of the CONCACAF GOLD CUP and CONCACAF CHAMPIONS LEAGUE and, along with RDS, holds a multi-year broadcast agreement that gives both networks the Canadian media rights to half of all games from the PREMIER LEAGUE.
Through a multi-year broadcast rights agreement with UEFA, TSN and RDS are the primary Canadian broadcasters of the UEFA CHAMPIONS LEAGUE and UEFA EUROPA LEAGUE. The agreement sees TSN broadcast more than 190 games, including up to 16 group stage games weekly, extensive coverage of the knockout phase, as well as the UEFA EUROPA LEAGUE FINAL and the UEFA CHAMPIONS LEAGUE FINAL. RDS delivers live coverage of three of the best matches each week.
Bell Media’s CTV, TSN, and RDS own exclusive Canadian media rights to the FIFA World Cup™ package through to 2026, which includes the 2018 FIFA WORLD CUP RUSSIA™, 2022 FIFA WORLD CUP QATAR™, and the 2026 FIFA World Cup™, as well as a slate of additional FIFA tournaments.
About TSN TSN is Canada’s Sports Leader and provides world-class content across its industry-leading platforms including five national television feeds, TSN.ca, TSN GO, and TSN Radio stations across the country. With a broad portfolio of multimedia sports assets, Champions Live Here as TSN delivers more championship events than any broadcaster in the country. The network’s deep and diverse roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, Hockey Canada events, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Montreal Canadiens, Winnipeg Jets, Season of Champions Curling, FIFA World Cup, UEFA Champions League and UEFA Europa League, Premier League, CONCACAF Gold Cup and Champions League, MLB, Golf’s Majors, NASCAR, F1, Grand Slam Tennis, UFC, NCAA March Madness, and Skate Canada and Rugby Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.