1.7 Million Canadians tune in to TSN’s TRADECENTRE, Making it Canada’s #1 Choice for NHL Trade Deadline Day Once Again

— March 2, 2017

– Canada’s Sports Leader once again delivers Canada’s most-watched Trade Deadline Day coverage with an average audience nearly double that of its closest competitor –

– TSN Digital and social media platforms break multiple records, including a record single-day total of 1.2 million video views –

– TRADECENTRE remains a coveted platform for key sponsors, including Golf Town, Harvey’s, and Questrade –

TORONTO (March 2, 2017) – On a day light on trade action but filled with a series of surprise announcements, guest appearances, and hilarious moments, TSN’s TRADECENTRE (#TradeCentre) was once again the undisputed #1 choice for Canadian hockey fans on NHL Trade Deadline Day. Overnight data from Numeris confirms that a total of 1.7 million Canadian viewers tuned in to Canada’s Sports Leader to watch some part of the network’s live TRADECENTRE coverage, making it once again the most-watched NHL Trade Deadline show on Canadian television. The average audience for TRADECENTRE delivered nearly double the audience of its closest competitor on Deadline Day in the same time period (8 a.m. ET – 6 p.m. ET). Audience levels peaked with 332,000 viewers at 2:47 p.m. ET as TRADECENTRE entered into the final minutes of the NHL Trade Deadline window. TSN’s TRADECENTRE broadcast also made TSN the most-watched specialty channel in Canada on Wednesday. TRADECENTRE on TSN Digital and Social Media Once again, TRADECENTRE drove the conversation on TSN Digital platforms and social media, breaking multiple engagement records throughout the day:
  • TSN broke the network’s all-time record with 1.2 million video views across TSN Digital platforms, an increase of 82% over last year
  • Total live streaming of TRADECENTRE on the TSN GO mobile app increased by 16% compared to last year
  • TSN’s most-watched video of the day featured Jay and Dan’s return to TSN, as broken by TSN Hockey Insider Bob McKenzie during TRADECENTRE, garnering more than 100,000 views across TSN platforms
  • Jay and Dan social media graphic broke TSN’s all-time records for retweets on Twitter and likes on Instagram, generating a total of 1.92 million impressions across both platforms
  • TSN’s official Instagram account generated 1.65 million impressions on TRADECENTRE-related posts
  • The network’s official Instagram story accumulated 281,000 total views
  • TSN’s BarDown.com recorded an increase of 14% in visits compared to last year
  • The TSN-branded hashtag #TradeCentre remained among the top trends in Canada throughout the day
TSN TRADECENTRE Sponsors TSN’s TRADECENTRE remained a coveted platform for key sponsors, which were featured prominently throughout TSN’s 10 consecutive hours of live TRADECENTRE coverage:
  • Harveys Canadian Team Reports – Sponsorship of the Canadian Team Reports; Custom integrated stunt with James Duthie and Jay Baruchel at a Harvey’s restaurant and a special end-of-day snack delivery to the TRADECENTRE panel
  • Golf Town Trade Breakers – Breaking all the news of the day in real-time across broadcast, digital, and social platforms
  • Questrade Timeline – Keeping Canadian fans up to date using the Questrade Timeline with in-show segments throughout the day
TSN’s TRADECENTRE sponsors also appeared across TSN Digital platforms throughout the day. TSN was the first broadcaster to deliver comprehensive, full-day coverage of NHL Trade Deadline Day, beginning in 2000. Each year, Canadians overwhelmingly make TRADECENTRE their #1 choice for hockey news and analysis. Hockey on TSN Champions Live Here as TSN is the exclusive broadcaster of Hockey Canada, delivering marquee international events such as the IIHF WORLD CHAMPIONSHIP, IIHF WOMEN’S WORLD CHAMPIONSHIP, IIHF WORLD JUNIOR CHAMPIONSHIP, IIHF ICE HOCKEY U18 WORLD CHAMPIONSHIP, IIHF ICE HOCKEY U18 WOMEN’S WORLD CHAMPIONSHIP, and WORLD UNDER-17 HOCKEY CHALLENGE, as well as domestic events including the WORLD JUNIOR A CHALLENGE, TELUS CUP, ESSO CUP, RBC CUP, ALLAN CUP, and the Order of Hockey in Canada. TSN is home to the Toronto Maple Leafs, Ottawa Senators, and Winnipeg Jets as part of its package of 130+ regional NHL games. TSN delivers a package of 26 Leafs games available in the Leafs’ designated broadcast region on TSN4, 50+ Senators games in the Senators’ designated broadcast region on TSN5, and 50+ Jets games in the Jets’ designated broadcast region on TSN3. TSN complements its live hockey coverage with Canada’s fan-favourite hockey news and information programming, featuring the hockey world’s most trusted team of Hockey Insiders and analysts. TSN’s industry-leading hockey programming includes SPORTSCENTRE, TIM HORTONS THAT’S HOCKEY, THAT’S HOCKEY 2NITE, and the network’s slate of signature NHL specials including TRADECENTRE, FREE AGENT FRENZY, FANTASY DRAFT, TOP 50 PLAYERS, and BOB MCKENZIE’S PRE-SEASON DRAFT RANKING. TSN’s slate of live hockey programming also features exclusive coverage of the SPENGLER CUP, as well as NCAA Division I coverage including the FROZEN FOUR.

About TSN
TSN is Canada’s Sports Leader. With a broad portfolio of multimedia sports assets, Champions Live Here as TSN delivers world-class content across its industry-leading platforms including five national television feeds, TSN.caTSN GO, and TSN Radio stations across the country. With more championship events than any broadcaster in the country, TSN’s deep and diverse roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, Hockey Canada events, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Winnipeg Jets, Season of Champions Curling, FIFA World Cup, UEFA Champions League and UEFA Europa League, Premier League, MLB, Golf’s Majors, NASCAR, F1, Grand Slam Tennis, UFC, NCAA March Madness, and Skate Canada and Rugby Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.


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