10 Million Canadians Watch the 104th GREY CUP Presented by Shaw on TSN and RDS

— November 28, 2016

– Ottawa Redblacks’ thrilling overtime win watched by nearly 30% of Canadians, with the total reach up 3% compared to last year –

– 104th GREY CUP presented by Shaw delivers an average audience of 3.9 million viewers on TSN (3.6 million) and RDS (254,000) –

– Audience grew 15% among male viewers aged 18-34, and grew 4% among male viewers aged 18-49 –

– TSN was the most-watched network in Canada yesterday, ahead of all conventional networks –

TORONTO (November 28, 2016) – The GREY CUP continues to be one of the country’s biggest television events, with 10 million unique viewers, or nearly 30% of Canadians, tuning in to TSN and RDS for last night’s overtime thriller at the 104th GREY CUP presented by Shaw, according to preliminary overnight data from Numeris. Overall, the total reach grew 3% compared to last year. An average audience of 3.9 million viewers tuned in to TSN (3.6 million) and RDS (254,000) as the Ottawa Redblacks secured a dramatic 39-33 OT win over the Calgary Stampeders in what was one of the greatest CFL championship games in league history. The average audience for the 104th GREY CUP presented by Shaw peaked at 5.7 million viewers late in the fourth quarter as a Calgary field goal forced the game into overtime, which saw Ottawa’s Ernest Jackson secure an 18-yard strike from GREY CUP MVP Henry Burris for the game’s decisive score. Nationwide, the average audience for the game grew 15% among male viewers aged 18-34, and grew 4% among male viewers aged 18-49. TSN’s exclusive live coverage of the 104th GREY CUP presented by Shaw also made TSN the most-watched channel in Canada on Sunday, ahead of all conventional network overnight audiences by 151%. Additional ratings highlights:
  • Live streaming audiences on TSN Digital platforms marked an increase of 35% compared to last year’s GREY CUP
  • The neon-lit halftime performance by multi-platinum rockers OneRepublic during the Freedom Mobile Grey Cup Halftime Show attracted an average audience of 3.5 million viewers
  • An average audience of 1.9 million viewers stayed to watch TSN’s extensive post-game coverage
  • TSN’s 360-video pre-game content – a GREY CUP production first – attracted more than 23,000 total views
  • TSN’s official Snapchat story featuring behind-the-scenes content from the 104th GREY CUP presented by Shaw attracted 219,000 views
The 104th GREY CUP presented by Shaw caps off a successful CFL ON TSN season that saw the average audience for regular season games grow 3% overall, and 7% in the key 18-49 demographic nationwide. As well, the CFL’s Western and Eastern Semi-Finals marked an increase of 14% compared to last year, attracting 1.1 million and 903,000 viewers to TSN, respectively. Once again, the GREY CUP proved to be one of the premier television properties for Canadian advertisers and a coveted platform for key sponsors, including GMC, Nissan, Tim Hortons, Shaw, American Express, BDC Financial, and more.

About TSN

TSN is Canada’s Sports Leader and #1 specialty network. With a broad portfolio of multimedia sports assets, Champions Live Here as TSN delivers world-class content across its industry-leading platforms including five national television feeds, TSN.caTSN GO, and TSN Radio stations across the country. With more championship events than any broadcaster in the country, TSN’s deep and diverse roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, Hockey Canada events, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Winnipeg Jets, Season of Champions Curling, FIFA World Cup, UEFA Champions League and UEFA Europa League, Premier League, MLB, Golf’s Majors, NASCAR, F1, Grand Slam Tennis, UFC, NCAA March Madness, and Skate Canada and Rugby Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.

Source: Numeris

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