100.3 THE BEAR’s What’s In The Bear’s Box Contest Wraps With $50,000 in Cash Prizes Awarded to Lucky Listeners

— June 2, 2015

EDMONTON (June 2, 2015) – Following 100.3 THE BEAR’s launch of What’s In The Bear’s Box on April 27, five weeks of intense contest play wrapped last Friday, May 29, with $50,000 in cash given away to listeners who correctly guessed the exact contents of The Bear’s Box. Racking up more than 110,000 page views at thebearrocks.com along with hundreds of caller guesses, the lucrative contest closed out its second edition with five winners each taking home $10,000 cash prizes. With such obscure What’s In The Bear’s Box items as an XL sized left-handed yellow rubber glove, a Subway sandwich, and a toy wooden snake, Edmonton’s 100.3 THE BEAR kept listeners guessing throughout the entire contest. “We always deliver fun and entertaining, yet really tough contests for our listeners, and What’s In The Bear’s Box was no exception,” said Rob Vavrek, Program Director, 100.3 The Bear, TSN 1260. “Participation easily eclipsed last year’s listener response, and we had a blast driving people crazy while giving away $50,000!”

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