To tweet this release: http://bit.ly/1evae23
TORONTO (November 25, 2013) – The GREY CUP continues to be one of the biggest celebrations and television events in Canada, with last night’s 101st GREY CUP attracting an average audience of 4.5 million viewers on TSN. This ranks as the most-watched sports program of the broadcast year and the fourth most-watched GREY CUP on record, according to preliminary overnight data from BBM Canada. Overall, more than 11.5 million viewers, or approximately one in three Canadians, watched some part of the 2013 CFL championship on TSN and in French on RDS.
The 101st GREY CUP saw the Saskatchewan Roughriders defeat the Hamilton Tiger-Cats 45-23 in front of a sea of green-clad Rider fans at Mosaic Stadium in Regina. Audience levels for the 101st GREY CUP peaked late in the second quarter, as 5.5 million viewers watched the Roughriders take a convincing 25-point lead over the Tiger-Cats.
The stunt-filled performance by Canadian multi-platinum pop group Hedley during the SiriusXM Grey Cup Half-Time Show attracted an average audience of 4.2 million viewers.
An average audience of 2 million viewers stayed to watch TSN’s extensive post-game coverage.
TSN’ s 101st GREY CUP pre-game broadcast also featured a sit down interview between Brian Williams and surprise guests Tom Hanks and Martin Short.
CFL ON TSN
TSN has been broadcasting CFL games since 1986. In 2008, TSN and RDS became the exclusive broadcasters of the CFL and the Grey Cup. Since that time, the networks have established new audience records for CFL broadcasts.
Last year’s 100th GREY CUP on TSN was the most-watched Grey Cup on English-language television, averaging 5.4 million viewers throughout the historic telecast.
Earlier this year, the CFL, TSN, and RDS announced a broad new multi-platform broadcast agreement that extends their long-term partnership through to 2018.
SOCIAL MEDIA LINKS
TSN.ca/Twitter to follow all of TSN’s on-air personalities
#TSN #101GC and #CFLYouTube.com/TSNCanada
TSN is Canada's Sports Leader and #1 specialty network. With a broad portfolio of multimedia sports assets, TSN delivers world-class content across industry-leading platforms including TSN2, TSN.ca, TSN Radio and TSN Mobile TV. Official broadcaster of the Grey Cup, IIHF World Junior Championship and FIFA Women’s World Cup Canada 2015, TSN’s slate of live sports coverage includes NHL, CFL, NFL, NBA, MLS, Season of Champions Curling, UEFA Euro 2016, MLB Sunday Night Baseball, Barclays Premier League, Golf’s Majors, NASCAR Sprint Cup, Nationwide and Canadian Tire Series, F1, Grand Slam Tennis, NCAA March Madness, and Skate Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.
*For electronic measurement data that dates back to 1994. Audiences prior to August 31, 2009 are based on BBM Nielsen Media Research Mark II meters.- TSN -
For More Information:
Greg McIsaac, (w) 416.384.5180, (c) 416.458.3591,
Renee Rouse, (w) 416.384.7599, (c) 416.428.4807,
Rob Duffy, (w) 416.384.5717, (c) 416.802.3319,