105th GREY CUP Presented by Shaw Grows by 10% to 4.3 Million Viewers on TSN and RDS

— November 27, 2017

– The most-watched GREY CUP since 2013, nearly 30% of Canadians watched some or all of the Toronto Argonauts’ thrilling win over the Calgary Stampeders –

– Nearly 6 million viewers watched Matt Black’s interception, sealing the Argos victory –

– Argos fans rallied around the winning team, with audiences in the Toronto/Hamilton market growing +58% year-over-year –

– TSN was the most-watched network in Canada yesterday –

TORONTO (November 27, 2017) – Annually one of the biggest events in Canadian television, last night’s snow-covered 105th GREY CUP presented by Shaw captivated viewers nationwide, becoming the most-watched since 2013 and growing 10% over 2016, according to overnight data from Numeris. An average audience of 4.3 million Canadians tuned in to TSN (4.1 million) and RDS (220,000) to watch the Toronto Argonauts dramatic come-from-behind victory over the Calgary Stampeders in the instant-classic championship game. Overall, nearly 10 million unique viewers, or almost 30% of Canadians, watched some or all of the Argo’s dramatic 27-24 victory over the Stampeders. The game achieved a 34% share, meaning more than one in three Canadians watching television across Canada on Sunday were tuned into the game. The audience for the 105th GREY CUP presented by Shaw peaked at nearly 6 million viewers late in the fourth quarter as Stampeders’ quarterback Bo Levi Mitchell’s Hail Mary pass was intercepted by Argo’s defensive back Matt Black, sealing the Argo’s GREY CUP victory. Fans of the winning team rallied around televisions, with audiences in the Toronto/Hamilton market up +58% on TSN compared to last year’s championship game. The 105th GREY CUP presented by Shaw finished as the most-watched program of the day, with TSN becoming the most-watched channel in Canada on Sunday. Additional ratings highlights:
  • Livestreaming audiences for the championship game on TSN Digital platforms marked an increase of 22% compared to last year’s GREY CUP
  • The magical halftime performance by CTV’s THE LAUNCH mentor Shania Twain during the Shaw Halftime Show attracted an average audience of 4.3 million viewers
  • A total of 10.6 million Canadians watched some part of the expansive GREY CUP coverage on TSN and RDS throughout Sunday
  • Nearly 2 million viewers tuned in to TSN’s COUNTDOWN TO KICKOFF pre-game show, and an average audience of 1.9 million viewers stayed to watch TSN’s extensive post-game coverage
The 105th GREY CUP presented by Shaw caps off a successful CFL ON TSN post-season that saw the CFL’s Western and Eastern Semi-Finals become the most-watched divisional semi-final series in three years. As well, the Eastern and Western Finals delivered an average audience of 1.4 million Canadians, growing +19% year-over-year. Once again, the GREY CUP proved to be one of the marquee television properties for Canadian advertisers and a coveted platform for key sponsors including Nissan, GMC, Shaw, BDC Financial, Sirius XM Canada, and more.

Source: Numeris. Based on preliminary data (November 26, 2017); Omniture (November 26, 2017).

About TSN
TSN is Canada’s Sports Leader and provides world-class content across its industry-leading platforms including five national television feeds, TSN.ca, TSN GO, and TSN Radio stations across the country. With a broad portfolio of multimedia sports assets, Champions Live Here as TSN delivers more championship events than any broadcaster in the country. The network’s deep and diverse roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, Hockey Canada events, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Montreal Canadiens, Winnipeg Jets, Season of Champions Curling, FIFA World Cup, UEFA Champions League and UEFA Europa League, Premier League, Soccer Canada, CONCACAF Gold Cup and Champions League, MLB, Golf’s Majors, NASCAR, F1, Grand Slam Tennis, UFC, NCAA March Madness, and Skate Canada and Rugby Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.


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