2.9 Million Canadians Watch GAME OF THRONES Final Season Premiere

— April 15, 2019

– Season 8 premiere is the most-watched episode in Canadian Entertainment Specialty and Pay TV history –
– Episode sets record for most single-day video streams in Crave history –
– GAME OF THRONES sets up blockbuster year for Crave with upcoming must-see titles like HBO’s BIG LITTLE LIES, WATCHMEN, and EUPHORIA from Drake, plus SHOWTIME’s CITY ON A HILL, THE ROOK from STARZ, SHRILL, the VERONICA MARS revival, and more –

TORONTO (April 15, 2019) –HBO’s GAME OF THRONES has conquered Canada. 2.9 million Canadians* tuned in to the series’ final season premiere across Crave’s linear, on demand, and streaming platforms. The premiere episode smashed all Canadian Entertainment Specialty and Pay TV linear viewership records, attracting a preliminary average audience of 2.1 million viewers. Additionally, it was the largest night of streaming activity ever for Crave digital platforms. New episodes of HBO’s GAME OF THRONES are available Sundays at 9 p.m. ET, only on Crave. All previous seasons are also available on Crave.

GAME OF THRONES also helped drive the biggest spike in Crave direct-to-consumer subscriptions ever with a 1000% increase in the week leading up to the final season premiere, spiking to over 3000% on Sunday. The series consistently ranks as the most-streamed title on Crave.ca and the Crave app week-over-week.

*duplicated reach across linear and digital

Linear Source: Numeris, P2+, Preliminary Live + Playback Same Day

Digital Source: Adobe Analytics

About Crave:

Delivering more Emmy® Award-winning programming than any other service, Crave is Canada’s prestige entertainment offering, with HBO, SHOWTIME®, Starz, Hollywood-hit movies, a superior collection of kid’s movies and programs, and thousands of hours of acclaimed television series, specials, factual programming, and originals that can’t be found anywhere else. Crave is the exclusive home of HBO in Canada, delivering HBO’s current slate of signature dramatic and comedic programs, documentaries, films, and live specials, as well as titles from HBO’s extensive off-air library. Crave is also home to current SHOWTIME series and specials, and past SHOWTIME hits. Crave is available directly to all Canadians with access to the Internet at Crave.ca, via iOS and Android, and other platforms. It’s also available through participating television providers across six 24-hour High Definition linear and on demand channels. Crave is from Bell Media, Canada’s leading content company, providing Canada’s most-watched and most-acclaimed television programming on network, specialty, pay and digital platforms. Visit our website at Crave.ca.?

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Press Room

Nicolle Stranges

Manager, Publicity Streaming