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TORONTO (June 15, 2014) – The 2014 MUCH MUSIC VIDEO AWARDS celebrated its 25th anniversary broadcast in explosive style with this year’s biggest winners being homegrown superstars. Hit-makers Hedley scored the top honours, nabbing an impressive three MMVAs, for Video of the Year, Pop Video of the Year, and Your Fave Video, while International superstar Drake nabbed two awards, for Hip-Hop Video of the Year and International Video of the Year by a Canadian. Hedley kicked off the show performing their hit single, “Crazy For You” to the deafening crowd.
Once again, Much HQ, at the corner of Queen and John streets in Toronto, played host to thousands of fans, getting up close and personal with their favourite celebs. Co-hosts Kendall and Kylie Jenner ruled the stage and led an action-packed evening, sharing the fun with some of the biggest names in music and Hollywood, including Ariana Grande, Chloë Grace Moretz, Colton Haynes, Imagine Dragons, Kiernan Shipka, Laura Vandervoort, Lorde, MAGIC!, Sam Roberts Band, and The Weeknd.
On social media, the MMVAs took over Twitter in Canada with 22 MMVA-related topics trending during the broadcast. Among these topics, 13 trended worldwide, including #SingItEd which held the #1 spot internationally. MMVA performers also took to Twitter to share the MMVA experience with fans, including Lorde who tweeted her thanks to both Much and Canada.
The two-hour music extravaganza encores tomorrow, Monday, June 16, at 7 p.m. ET, and again throughout the week on Much or on demand now at much.ca.
Fans can also catch the first-ever MMVA after-show, MMVA STYLE SQUAD, produced by H&M and Much. The special, which recaps all the exciting fashion trends and triumphs at this year’s awards, premieres exclusively online at much.ca, Wednesday June 18 at 9 p.m. ET, followed by the on-air premiere, Thursday, June 19 at 7 p.m. ET, on Much. For additional listings please visit much.ca.
** Media Note ** Download MMVA photos at bellmediapr.ca/network/much
Kicking off the 2014 MUCH MUSIC VIDEO AWARDS was three-time, 2014 MMVA-winner Hedley, with a killer rendition of their latest hit single, “Crazy For You”. Returning MMVA-favourite Ed Sheeran wowed fans with his never-failing vocal prowess in “Sing”, while MMVA first-timers MAGIC! were nothing short of remarkable, performing their infectious mega-hit, “Rude”. Calgary-born Kiesza electrified audiences in her television performance debut, performing her #1 U.K. hit “Hideaway”, followed by a majestic performance of “Tennis Court” and “Team” by global pop phenom Lorde, who picked up an MMVA for International Video of The Year (Artist). Canadian rockers Sam Roberts Band picked up their sixth MMVA award with their Rock Video of The Year win, and performed an anthem-worthy version of their hit single, “We’re All In This Together”. Radio chart-topper Virginia To Vegas Feat. Alyssa Reid blew the roof off with “We Are Stars”, and bigger-than-life Imagine Dragons, who picked up the International Video of The Year (Group) award, delivered a spell-binding performance of their five-time platinum-selling single “Demons” and their juggernaut hit, “Radioactive”. Breakout artist Ariana Grande tore it down with a show-stopping performance of her record-breaking, multi-platinum-selling single, “Problem”, to close the show.
“Every year, it feels like it will be hard to top the year before, but the MMVAs remain one of the hottest parties in the country,” said Sheila Sullivan, Executive Producer, 2014 MUCH MUSIC VIDEO AWARDS. “From the incredibly talented Lorde and Imagine Dragons, to unbelievable homegrown talent like Kiesza, MAGIC! and Sam Roberts Band, to the thousands of fans at our front door, this 25th anniversary show felt as exciting as the first. Here’s to 25 more!”
And the winners are…
YOUR FAVE Video
Hedley – “Anything”
YOUR FAVE Artist or Group
YOUR FAVE International Artist or Group
Video of The Year
Hedley – “Anything”
International Video of the Year - Artist
Lorde – “Royals”
International Video of the Year - Group
Imagine Dragons – “Demons”
Pop Video of the Year
Hedley – “Anything”
Dance Video of the Year
Autoerotique – “Asphyxiation”
Hip-Hop Video of the Year
Drake – “Worst Behavior”
Rock/Alternative Video of the Year
Sam Roberts – “Shapeshifters”
International Video of the Year by a Canadian
Drake f. Majid Jordan – “Hold On, We’re Going Home”
Director of the Year
Thugli – “Run This”
Amos LeBlanc, Ohji Inoue
Post-Production of the Year
City and Colour – “Thirst”
MuchFACT Video of the Year
SonReal – “Everywhere We Go”
Official sponsors of the 2014 MMVAs include: Diet Coke®, H&M®, Bud Lime Lime-A-Rita, WONKA® NERDS®, Procter & Gamble®, Scotiabank, Samsung Electronics Canada, SUBWAY® Restaurants, and Virgin Mobile Canada.
About the MUCH MUSIC VIDEO AWARDS
Much gives fans the experience of a lifetime by putting them as close as humanly possible to their favourite artists and celebrities at the 2014 MUCH MUSIC VIDEO AWARDS. The show airs live on Sunday, June 15 at 9 p.m. ET on Much and CTV, with a star-packed Red Carpet special beforehand at 8 p.m. ET, exclusively on Much. Past MMVAs performers and presenters include: Adam Lambert, Avril Lavigne, The Black Eyed Peas, The Black Keys, Britney Spears, Bruno Mars, Carly Rae Jepsen, Colin Farrell, Down With Webster, Drake, Ed Sheeran, Hedley, Jonas Brothers, Justin Bieber, Kanye West, Katy Perry, Ke$ha, Kellan Lutz, Kelly Clarkson, Lady Gaga, LMFAO, Miley Cyrus, Paris Hilton, Pauly D, Rihanna, Selena Gomez, Snooki, Snoop Dogg, Taylor Lautner, and many more. At the MMVAs, the audience is the priority; Much gives them the best seats in the house, whether a foot from the stage or a foot from a television, computer, or mobile phone. Fans should hit up Much regularly at much.ca or Twitter @Much for the most up-to-date info about the event of the year.
– Much –
For more information on the 2014 MMVAs:
Laura Catania, Much, 416.384.3173, email@example.com
Noreen Hamid, Much, 416.384.3259, firstname.lastname@example.org