25.8 Million Canadians Make the FIFA WORLD CUP™ on CTV, TSN, and RDS a Resounding Success
— July 17, 2018
– 72% of Canadians tuned in to the FIFA WORLD CUP™, consuming 200 million hours of coverage overall –
– FIFA WORLD CUP™ Final attracts an average audience of nearly 4 million viewers on CTV, TSN, and RDS –
– FIFA WORLD CUP™ becomes the most-streamed event ever for the network, with more than 7.3 million streams throughout the tournament –
– Strong FIFA WORLD CUP™ performance solidifies TSN’s position as Canada’s most-watched specialty network –
TORONTO (July 17, 2018) – A total of 25.8 million viewers watched the FIFA WORLD CUP™ on CTV, TSN, and RDS, it was announced today, accounting for 72% of the Canadian population.
Preliminary overnight data from Numeris confirms that an average audience of 3.9 million viewers watched the FIFA WORLD CUP™ Final on Sunday. Audiences peaked at 5.4 million viewers at 12:53 p.m. ET as France secured their second-ever FIFA WORLD CUP™ victory. France’s win over Croatia was the most-watched match of the tournament, with a total reach of 9.3 million unique Canadian viewers, or 26% of Canadians, tuning in for the Final. TSN and CTV were the first and second-most-watched networks of the day, respectively.
The strong audiences for the Final reflect the network’s solid performance throughout the FIFA WORLD CUP™, as Canadians watched a total of 200 million hours of coverage during the tournament on CTV, TSN, and RDS. CTV and TSN were the first and second-most-watched networks during the tournament, respectively, as TSN fortified its position as Canada’s most-watched specialty network.
Additionally, the England vs. Croatia semi-final match was the second-most-watched match of the tournament, attracting an average audience of 2.5 million viewers on CTV, TSN, and RDS.
“Our team delivered incredible coverage of the FIFA WORLD CUP™ across multiple platforms, led by Luke Wileman, Kristian Jack, Steven Caldwell, and Andi Petrillo,” said Mark Milliere, Senior Vice-President and General Manager, TSN. “TSN’s industry-leading coverage of the world’s largest sporting event has reinforced once again that Canada’s Sports Leader continues to be the country’s most-watched specialty network and the home of iconic sports moments.”
TSN digital platforms recorded strong numbers throughout the tournament for both live and on-demand video content, with the FIFA WORLD CUP™ becoming the most-streamed event in the network’s history. Throughout the tournament, TSN digital platforms recorded 7.3 million video starts, with TSN Direct users accounting for 38% of all live stream starts (nearly 1.2 million total). Meanwhile, the England vs. Croatia semi-final was the most-streamed match, with more than 155,000 video starts.
TSN’s social media platforms also attracted strong viewership, with FIFA WORLD CUP™ videos accounting for more than 16 million YouTube views, representing nearly 739,000 hours of video content consumed through YouTube alone. TSN’s Twitter account received substantial engagement, with its top tweet accumulating nearly 1,500 retweets and its most-viewed video surpassing 80,000 views. TSN’s Instagram account featured two videos with more than 560,000 views each, while its top Facebook video received 94,000 views.
About CTV CTV is Canada’s #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada’s most-watched television network for the past 16 years in a row. CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. More information about CTV can be found on the network’s website at CTV.ca.
About TSN TSN is Canada’s Sports Leader and provides world-class content across its industry-leading platforms including five national television feeds, TSN Direct, TSN.ca, and TSN Radio stations across the country. With a broad portfolio of multimedia sports assets, Champions Live Here as TSN delivers more championship events than any broadcaster in the country. The network’s deep and diverse roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, Spengler Cup, Hockey Canada events, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Montreal Canadiens, Winnipeg Jets, Season of Champions Curling, FIFA WORLD CUP™, Premier League, Soccer Canada, CONCACAF Gold Cup, MLB, Golf’s Majors, NASCAR, F1, Grand Slam Tennis, UFC, NCAA March Madness, and Skate Canada and Rugby Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.