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TORONTO (March 25, 2014) – TSN’s coverage of the Team Canada’s performance at the FORD WOMEN’S WORLD CURLING CHAMPIONSHIPS swept Canadian fans away, as overnight data from BBM Canada confirms that Team Canada’s loss to Team Switzerland in the Final on Sunday attracted a record average audience of more than 1.13 million viewers, making it the most-watched World Women’s Curling Championship game ever.* The record audience follows the most-watched MLS game ever on English television in Canada for TSN’s coverage of Saturday’s Toronto FC home opener.
Audiences peaked at 1.7 million late in the game. Overall, 3.2 million unique viewers tuned in to TSN to watch some part of the network’s exclusive coverage of the Gold Medal match.
The network’s curling coverage continues this Saturday (March 29) as TSN is in Beijing, China for the 2014 World Men’s Curling Championship.
Curling on TSN
As the official broadcaster of the Canadian Curling Association, TSN broadcasts close to 300 hours of live Season of Champions curling each year, including the TIM HORTONS ROAR OF THE RINGS, TIM HORTONS BRIER, and SCOTTIES TOURNAMENT OF HEARTS, along with the FORD WORLD WOMEN’S CURLING CHAMPIONSHIP, CAPITAL ONE CANADA CUP, WFG CONTINENTAL CUP, and M&M CANADIAN JUNIORS.
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TSN is Canada's Sports Leader and #1 specialty network. With a broad portfolio of multimedia sports assets, TSN delivers world-class content across industry-leading platforms including TSN2, TSN.ca, TSN GO, and TSN Radio. Official broadcaster of the Grey Cup, IIHF World Junior Championship and FIFA Women’s World Cup Canada 2015, TSN’s slate of live sports coverage includes NHL, CFL, NFL, NBA, MLS, Season of Champions Curling, UEFA Euro 2016, MLB, Barclays Premier League, Golf’s Majors, NASCAR Sprint Cup, Nationwide and Canadian Tire Series, F1, Grand Slam Tennis, NCAA March Madness, and Skate Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.
Source: BBM Canada
*For electronic measurement data that dates back to 1994. Audiences prior to August 31, 2009 are based on BBM Nielsen Media Research Mark II meters.
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