To tweet this release:
TORONTO (March 31, 2014) – Nathalie Cook, Vice-President of Sales and Brand Partnerships at TSN, today announced that Al Banks has been appointed as Group Director, TSN Sales. In this role, Banks will take over management of TSN’s industry-leading sales team and will report directly to Cook.
Banks has held a variety of senior management roles during his 16-year tenure at TSN.
TSN Sales works closely with the Brand Partnerships team to create unique opportunities for the network’s key partners and clients that engage Canadians across TSN’s world-class slate of broadcast and digital platforms. Also working closely with all TSN divisions and the larger Bell Media Sales group, the TSN Sales team efficiently maximizes integration and revenue opportunities both vertically across TSN’s leading sports platforms and horizontally across Bell Media’s diverse array of assets.
TSN is Canada's Sports Leader and #1 specialty network. With a broad portfolio of multimedia sports assets, TSN delivers world-class content across industry-leading platforms including TSN2, TSN.ca, TSN GO, and TSN Radio. Official broadcaster of the Grey Cup, IIHF World Junior Championship and FIFA Women’s World Cup Canada 2015, TSN’s slate of live sports coverage includes NHL, CFL, NFL, NBA, MLS, Season of Champions Curling, UEFA Euro 2016, MLB, Barclays Premier League, Golf’s Majors, NASCAR Sprint Cup, Nationwide and Canadian Tire Series, F1, Grand Slam Tennis, NCAA March Madness, and Skate Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.
- TSN -
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