An Explosive 25th Anniversary: THE 2014 MMVAs Deliver More Than 1 Million Viewers June 15

— June 25, 2014

“big thanks to @much for an incredible night. we love you Canada.”          

                                                                                    @Imaginedragons

“thank u Toronto! love u. thanks for having me #mmvas”

                                                                        @ArianaGrande

“thankyou canada and @Much!!”

@lordemusic

To tweet this release: http://bit.ly/1lUVgsw

 TORONTO (June 25, 2014) – The dust from one of Canada’s most exciting street parties may have settled, and the stage packed away for another year, but the excitement from the 2014 MUCH MUSIC VIDEO AWARDS still reverberates. The 2014 MUCH MUSIC VIDEO AWARDS drew a combined audience of more than 1 million viewers to Much and CTV, final audience data from Numeris confirms, making the awards the second-most-watched MMVAs ever. Reaching close to 4.4 million unique viewers overall and peaking with 1.4 million viewers during Ariana Grande’s electrifying finale performance, the iconic awards show saw 26% growth in the key A18-34 demo compared to last year.  

 ** Media Note ** Download photos from the 2014 MMVAs at bellmediapr.ca/network/muchmusic

“The MMVAs continue to be a destination for both viewers and youth-driven brands wanting to connect with engaged and loyal Much fans,” said Justin Stockman, Vice-President, Specialty Channels, Bell Media. “The MMVAs 25-year history are a testament to its ability to attract both rising talent on the cusp of North American stardom, like Kiesza, and global phenoms like Lorde.”

 On social media, the MMVAs took over Twitter in Canada with 22 MMVA-related topics trending during the two-hour broadcast on Sunday, June 15 from more than 310,000 mentions. Among these topics, 13 trended worldwide, including #SingItEd which held the #1 spot internationally. Fans have been talking MMVAs on social media since May, when voting opened for the three Your Fave award categories. By June 15 more than 50 million votes had been cast via Twitter, Instagram, and on Much.ca.

  Thousands of fans took to the streets outside Much HQ in Toronto on Sunday, June 15 to catch a glimpse of their favourite celebs including hosts Kendall and Kylie Jenner, and show-stopping performances by Ariana Grande, Ed Sheeran, Hedley, Imagine Dragons, Kiesza, Lorde, MAGIC!, Sam Roberts Band, and Virginia to Vegas featuring Alyssa Reid. The music extravaganza is on demand now at much.ca.

Official sponsors of the 2014 MMVAs include: Diet Coke®, H&M®, Bud Lime Lime-A-Rita, WONKA® NERDS®, Procter & Gamble®, Scotiabank, Samsung Electronics Canada, SUBWAY® Restaurants, and VIRGIN MOBILE CANADA™.

Follow Much on Twitter: @Much

 About the MUCH MUSIC VIDEO AWARDS

Much gives fans the experience of a lifetime by putting them as close as humanly possible to their favourite artists and celebrities at the 2014 MUCH MUSIC VIDEO AWARDS. The show airs live on Sunday, June 15 at 9 p.m. ET on Much and CTV, with a star-packed Red Carpet special beforehand at 8 p.m. ET, exclusively on Much. Past MMVAs performers and presenters include: Adam Lambert, Avril Lavigne, The Black Eyed Peas, The Black Keys, Britney Spears, Bruno Mars, Carly Rae Jepsen, Colin Farrell, Down With Webster, Drake, Ed Sheeran, Hedley, Jonas Brothers, Justin Bieber, Kanye West, Katy Perry, Ke$ha, Kellan Lutz, Kelly Clarkson, Lady Gaga, LMFAO, Miley Cyrus, Paris Hilton, Pauly D, Rihanna, Selena Gomez, Snooki, Snoop Dogg, Taylor Lautner, and many more. At the MMVAs, the audience is the priority; Much gives them the best seats in the house, whether a foot from the stage or a foot from a television, computer, or mobile phone. Fans should hit up Much regularly at much.ca or Twitter @Much for the most up-to-date info about the event of the year. 

– Much –

Source: Numeris (formerly BBM Canada), 2014 vs. 2013 MMVA final audience 

For more information on the 2014 MMVAs:

Nicola Krishna, Music & Entertainment Specialties, 416.384.5276, nicola.krishna@bellmedia.ca