Animal Planet Unleashes Canine Cuteness with PUPPY BOWL XII During Free Preview, February 7

— January 15, 2016

– 84 puppies from 44 rescue agencies drafted to represent adorable archrivals “Team Ruff” and “Team Fluff”–
– Animal Planet available to all subscribers of participating service providers during free preview, Jan. 20 – Feb. 24 –
– Animal Planet’s free preview also features more canine entertainment with WESTMINSTER KENNEL CLUB 140th ANNUAL DOG SHOW, Feb. 15 and 16 at 8 p.m. ET on Animal Planet –

PB logo TORONTO (January 15, 2016)Animal Planet’s original adoption extravaganza is back and furrier than ever as the world’s cutest sporting event returns for PUPPY BOWL XII on Sunday, Feb. 7 at 3 p.m. ET/12 p.m. PT. Before the players hit the field for two-hours of fuzzy faces, sloppy kisses, and puppy penalties, the tailgate starts off the action with the PUPPY BOWL PRE?GAME SHOW at 2:30 p.m. ET/11:30 a.m. ET, featuring analysis and commentary from a team of sports correspondents. Football’s fluffiest matchup headlines Animal Planet’s free preview, when customers of participating service providers can sample Animal Planet’s entire schedule from Jan. 20 – Feb. 24. Following its premiere, PUPPY BOWL will then be available continuously for a total of 12 hours in honour of Super Bowl Sunday. This year, Animal Planet worked with 44 different animal shelters and rescue organizations for PUPPY BOWL to fill the rosters of “Team Ruff” and “Team Fluff”, as line barkers and wide retrievers make adorable tumbles and fumbles in an effort to score winning touchdowns. PB PB2    PB cats

(L-R:)  “Team Ruff” and “Team Fluff” battling for cuteness rights; “ruferee” Dan Schachner calling a puppy penalty; KITTY HALF-TIME SHOW performance

** Media Note ** For high-resolution images of PUPPY BOWL, visit This year, die?hard superfans can get closer to the action than ever before with the introduction of PUPPY BOWL VIRTUAL REALITY. Launching today on, PUPPY BOWL VIRTUAL REALITY invites viewers onto the turf for the first time ever to rumble up close and personal with this year’s puppy players for a full 360° experience! Plus, back for another year is the popular KITTY HALF-TIME SHOW with a “purrfect” kitten-inspired performance. But precious puppies and kittens aren’t the only attraction at this year’s big game! Dan Schachner returns as fan-favourite “ruferee” to call the puppy penalties, with help from a new special assistant ruf, Stanley the Skunk. Rooting from the sidelines and to cheer man’s best friend are five big-haired silky chicken cheerleaders, shaking their tail feathers for their favourite players. Then, award-winning animal advocate and television correspondent, Jill Rappaport introduces “Pup Close and Personal” segments, highlighting adorable animal bonds between puppy players and their best buddies, including a kitten and a hedgehog! Fans can witness PUPPY BOWL’s iconic water-bowl cam, slow-motion playback cam, and fan-favourite kiss cam. And, as always, viewers can follow @MeepTheBird as he returns to his perch to tweet live updates throughout the big game. All of the precious puppies featured in Animal Planet’s PUPPY BOWL XII special come from SPCAs, shelters, and pet rescue centres from across the U.S. Canadians interested in adopting from a shelter in their area can visit a local SPCA for more information. The canine extravaganza continues during Animal Planet’s free preview with the LIVE premiere of the prestigious WESTMINSTER KENNEL CLUB 140th ANNUAL DOG SHOW. The two-day, all-breeds show premieres Monday, Feb. 15 and Tuesday, Feb.16 at 8 p.m. ET/ 5 p.m. PT.  

About Animal Planet
Animal Planet is the only animal entertainment brand that captures the drama and compelling characters of the animal kingdom. From the most perilous encounters with nature’s fiercest predators to the pets welcomed into families, Animal Planet brings out the character behind every creature and shares the story behind every behaviour. Meet these animals – and their human companions and protectors – as they surprise, scare, play, and teach. Launched in Canada in 2001, Animal Planet programming offers an immersive and compelling journey into the animal world. Animal Planet is a division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. Animal Planet is online at


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