Astral Out-of-Home Offers New Advertising Dominance Package at Lucien-L'Allier Train Station in Montréal

— September 4, 2014

To tweet this release:

MONTRÉAL (September 4, 2014) — Astral Out-Of-Home, a division of Bell Media, announced today that it has signed an exclusive agreement with the Agence métropolitaine de transport (AMT) and Canadian Pacific (CP) for out-of-home advertising dominance at the Lucien-L’Allier station, located at 1290 de la Gauchetière Street, in the heart of downtown Montréal.

Prospective advertising clients now have the ability to access a giant (12’ x 12’) hanging banner, four column dressings, an adhesive mural at the ticket counter, an exterior mural, and 150 train signs at Lucien-L’Allier. Clients will also have the opportunity to access other custom media tools, such as mobile solutions or promotional sample distribution.

“The dominance package we developed exclusively for the Lucien-L’Allier station showcases our know-how with regard to out-of-home solutions and the integration of our products in users’ daily environment,” said Benjamin Mathieu, Director, Business Development, Transportation & Technologies at Astral Out-Of-Home.

In addition to give direct access to the Bell Centre, Lucien-L’Allier station welcomes nearly 2.9 million users every year.

"Combined with onboard train signage, this package will reach nearly 20 million users per year, guaranteeing optimal impact and frequency to a target group aged 25-54,” said Eliane Tremblay, Director, Transportation Products at Astral Out-of-Home.

Lucien-L’Allier station is the latest addition to Astral Out-Of-Home’s “Transportation” product line, which is already featured at the Centre-ville, Longueuil, Cartier, and Montmorency terminals. As an important hub of the Greater Montréal area’s public transportation service, Lucien-L’Allier station provides services to three of the AMT’s five railway lines, namely Vaudreuil-Hudson, Blainville-St-Jérôme, and Candiac.  

About Astral Out-of-Home
Astral Out-of-Home, a division of Bell Media, is one of Canada’s leading out-of-home advertising companies with over 9,500 advertising faces strategically located in the markets of Québec, Ontario, Alberta, and British Columbia. Driving innovation in the most dynamic media in the country, Astral Out-of-Home is committed to being at the forefront of the latest technology trends, offering advertisers the opportunity to deliver powerful messages that engage and connect with consumers. For more details, visit

- 30 -

For information, please contact:

Chloé Boissonnault, Bell Media, 514.529.3212, or