Picture: Vancouver International AirportThe eight-year contract will take effect on July 1, 2015, and brings Astral Out of Home’s reach in key international airports across Canada to nearly 40 million passengers annually. Astral Out of Home’s primary YVR mandate is to enhance and modernize the advertising offering, by developing new and unique products in relation to the visual signature of the airport, with a blend of impact, flexibility, and elegance. These innovative products combine static and digital displays, demonstrating Astral Out of Home’s know-how and expertise. Advertising sales and customer service will be managed through Astral Out of Home’s Vancouver office, which already manages out-of-home sales in the region. "Vancouver Airport Authority has selected our proposal in part due to the quality of our digital offering and our expertise in design and integration,” said Benjamin Mathieu, Astral Out of Home’s Director, Business Development, Transportation, and Technologies. “Thanks to the quality of the experience offered to its customers, Vancouver International Airport has been ranked the #1 airport in North America for the past six years, according to the Skytrax ranking. It was therefore essential to preserve the specific architectural harmony of the airport by developing customized display structures, so that they are perfectly integrated with the airport’s layout while creating added value to the customer experience."