Astral Out-of-Home Now Offers Giant Parkade Banner at Québec City Airport

— January 12, 2015

Astral Out-of-Home, a division of Bell Media, continues to set the standard in airport advertising with the installation of a flagship product at Québec City's Jean-Lesage International Airport—a giant banner (22 x 61 ft.) on the facade of the new airport parkade. The banner is package-priced with the AeroTV network, located in the airport lounge. “We are very proud of this new product offered by Astral Out-of-Home in the largest outdoor advertising format available at the Jean-Lesage International Airport and in Québec City,” said Éliane Tremblay, Director, Transportation Products, Astral Out-of-Home. “The banner is strategically positioned on the north face of the new parkade. All passengers travelling to and from the airport pass by this banner, making it a prime advertising location for advertisers!” Sunwing Travel Group is the first client to reap the benefits of this airport banner with its campaign promoting holiday packages to Cuba. “Cuba remains the preferred holiday destination of Canadian travellers and Sunwing Travel Group is a leading tour operator with regard to the number of tourists and hotel reservations in Cuba,” said Marie-Josée Carrière, Marketing Supervisor at Sunwing. “The new Astral Out-of-Home banner enables us to connect with customers inclined to travel from the Québec City airport, which ties in with our strategy.” Astral Out-of-Home's Transportation Division is consistently developing its expertise in large-scale outdoor advertising. Its portfolio of products is undergoing a major expansion, namely with the addition of a giant banner at the Lucien-L'Allier Station in September.

About Astral Out-of-Home

Astral Out-of-Home, a division of Bell Media, is one of Canada’s leading out-of-home advertising companies with more than 9,500 strategically-placed advertising faces in key markets in Québec, Ontario, Alberta, and British Columbia. Driving innovation in one of the most dynamic media in the country, Astral Out-of-Home is committed to remaining at the forefront of the latest technology trends, offering advertisers the opportunity to deliver powerful messages that engage and connect with consumers. For more information, visit bellmedia.ca.

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Chloé Boissonnault

General Director, Communications-Marketing, Bell Media Sales