Astral Out-of-Home Acquires 28 Toronto Murals from Strategic Outdoor

— December 15, 2014

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TORONTO (December 15, 2014) – Astral Out-of-Home, a division of Bell Media, today completed the acquisition of 28 Toronto mural locations owned by Strategic Outdoor. With this transaction, Astral Out-of-Home now offers 32 murals in key, high-traffic areas in downtown Toronto.

The purchased murals are strategically positioned in key Toronto neighbourhoods, including the entertainment district, the financial district, the Danforth, Queen Street West, Uptown, The Annex, and Yorkville.

 

“Strategic Outdoor is pleased to enter into this transaction with Bell Media. Astral Out-of-Home has an exceptional reputation for innovation and a solid standing with the advertising community, so adding these assets to their portfolio demonstrates the valuable inventory we have built in Toronto,” said Daniel Pitoscia and Mitchell Armata, Principals, Strategic Outdoor.

“Astral Out-of-Home is focused on continued growth, and this announcement comes on the heels of our launch of 40 new digital transit shelters in downtown Toronto last month,” said Luc Quétel, President, Astral Out-of-Home. “Now we continue our commitment to large format out-of-home advertising with the purchase of Strategic Outdoor, a company committed to service and strong business values. It was a pleasure to collaborate with Mitch and Daniel, two great entrepreneurs.”

“Astral Out-of-Home is committed to growing our sales portfolio and these beautiful murals and wallscapes in key consumer areas will definitely expand our product offering to our clients,” said Jordana Fatsis, Vice-President, Sales, Astral Out-of-Home.

 

About Astral Out-of-Home

Astral Out-of-Home, a division of Bell Media, is one of Canada's leading out-of-home advertising companies with more than 9,500 strategically-placed advertising faces in key markets in Québec, Ontario, Alberta, and British Columbia. Driving innovation in one of the most dynamic media in the country, Astral Out-of-Home is committed to remaining at the forefront of the latest technology trends, offering advertisers the opportunity to deliver powerful messages that engage and connect with consumers. For more information, visit astraloutofhome.com.

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For more information:
Olivier Racette, Bell Media, 514.939.5001 ext. 3193, or olivier.racette@bellmedia.ca

Anika Malik, Bell Media, 647.229.1209, or anika.malik@bellmedia.ca